We wanted to create a tampon ad like no other... inspired by the cancelling of the Tampax advert - we wanted to add extra blood and spice to this one - as a response that women's tampon ads should feel reel - no blue blood or white tennis shorts on this one.

Zoë is an award-winning director, producer and writer, working within the Irish production industry specialising in commercials, film and music videos. Here, she has worked for major Irish production companies such as Shinawil, Heritage and Samson Films and on productions for the likes of Dancing With The Stars, Microsoft, Sport Ireland and The European Parliament. Within the film industry, Zoë’s work has been selected for multiple national and international film festivals. In 2021 Zoë was awarded the DLR First Frames Short film fund and she was selected as 1 of 18 candidates for the Screen Ireland diploma in Advanced Producing. Most recently, Zoë was named the winner of the Virgin Media Discovers Award and has been named ‘Best Producer’ at the Emerging Director Awards 2022