Yousef joined the PRETTYBIRD family in 2019, since then the VFX contemporary Director has gone on to create mindbending promos and commercials for the likes of SG Lewis and They Gym. It’s safe to say that Yousef’s style meanders along the course of comedy and magical realism with a sprinkle of the absurd, garnering industry and national attention for his hallucinatory promo for Piero Pirupa “Braindead”, with shortlists for the 2020 Young Director’s Award and UKMVA’s. Outside of the world of film, Yousef is also a designer and art director, crafting visuals for major-label album and single campaigns for the likes of Michael Kiwanuka, Wretch 32, Dizzee Rascal, Devlin, Yizzy, Gregory Porter, and Sway.