"In this project the craft was a direct reflection of the issue we were trying to communicate. The absurd difficulty of trying to control smoke in combination with stop-motion, which notoriously requires control, reflected the uncontrollable and devastating nature of pollution in real life. We wanted the underlying message to inform the production design and overall look and feel of the film."

Co-Founder of NOMINT. Occasional director of award winning commercials, most notably for global charity WWF.