The goal with this Nike campaign was to create a very simple feeling, almost like when you are a child and you discover something mesmerizing from the first time. Something playful, but realistic, but that makes you dream at the same time.

French Canadian Director & Photographer Xavier Tera has lived many lives. He’s travelled the world, photographed famous faces, waited tables and opened restaurants. But his one true love has always been film. Xavier’s films intertwine reality and fiction creating a distinct, stylised narrative. He artfully blends elements of the real world with creative storytelling, sometimes using a noir-ish tone and often heightening his work with touches of the surreal. These defined attributes have led to standout collaborations with artists such as Jeremy O. Harris, Harry Styles, Kaytranada and Rosalia. Xavier's unique voice has attracted the attention of world renowned brands, including Nike, Adidas, Burberry and Moncler and publications such as Vogue, GQ and Document Journal.