The film begins with views of where it always begins for Dom Pérignon and Lady Gaga: at work. For Dom Pérignon, across the vineyards; for Lady Gaga, at the piano. The camera reveals an empty stage - a place of labor and craft where a creation will soon be born. Lady Gaga starts to play, note by note, until she finds the right pace. Meanwhile, under the arches of the Abbey of Hautvillers cloister, a troop of dancers comes to life, following Lady Gaga’s lead. As colours and lights change, like an emblem of time, the music intensifies. Lady Gaga’s movements are echoed by the dancers’s elevation, as the creation comes together and crescendos. In a gracious final act, the dancers rise above the Abbey’s bell tower into the sky. At the piano, Lady Gaga hits the last note, ready to rise again as a new creation. This film celebrates the devotion to the inspiring, uplifting labor of creation. Creating new music, dance and vintage champagne embody the same characteristics: inspiration, precision and dedication. Behind each lies a high level of craft. The brief was to show this close connection between the art of Dom Pérignon, the art of music and the art of dance in a film that plays with contrasts: tradition versus modernity, light versus dark. The objective was to manifest the ‘making’ process: reflecting the dance in Hautvillers Abbey in Lady Gaga’s imagination as she creates the piece before our eyes. When the music is at its peak, the parallel edit of the scenes speeds up to tell us the story of the creative process. To celebrate craft and creativity, the idea of ‘elevation' comes into focus: a crescendo of music and dancers rising to the sky, echoing Lady Gaga’s composition The film uses a universal language to transcend cultural barriers and connect with viewers on a deep emotional level. Lady Gaga, as a worldwide icon, the contemporary choreography by Sidi Larbi Cherkaoui and the instrumental music by Woodkid resonate with audiences around the world, irrespective of their cultural or linguistic background. The cinematography feels very real and yet contrived in order to visually convey the film's themes of creation, precision and dedication. A cinematic quality with very little post-production was essential - lighting effects and backdrops were done in camera at the historic Hautvillers Abbey and on set without using green screen or much CGI. Shooting in both black and white and in colour enhances the film's artistry and poetry. To remain faithful to the identity of Dom Pérignon and to the colour of champagne, the film plays with sky dawn, night blue and amber tones. Relying mainly on dolly shots and Steadicam, the camera is always in motion with crafted, controlled images creating a timeless, elegant vision. Light is in fact a lead performer in the film: it is constantly shifting, following the orchestral arrangement, beautifully synchronised with the movement of Lady Gaga and the dancers.

Born in 1983, Director/Artist/Songwriter Yoann Lemoine grew up in a multicultural environment. After studies between France and UK, he began illustrating for several magazines and children’s books. Now living between Paris and New York, his use and mix of mediums became his trademark, with a spectrum as diverse as video, 8 to 35mm film, 2D and 3D animation, stop Motion, photography, illustration, painting, sculpture and holograms. His ‘dark fairytale’ cinematic metaphors are born from a desire to explore subjects as diverse as childhood, absence, nostalgia, sexuality, fashion and symbolism. It is this collision between different worlds and techniques, which form the fabric of his work. Lemoine’s impressive portfolio of music videos includes work for artists like Katy Perry, Drake, Rihanna, The Shoes, Moby, Taylor swift, Lana Del Rey or Harry Styles. His directing work is hugely influenced by music, having learnt to play classical piano in his childhood and it is songs or melodies which have provided him inspiration. In contrast, Lemoine’s commercial work includes campaigns for Vogue, Lolita Lempicka, Samsung, Louis Vuitton or Dior. His early commercial for AIDES earned him numerous awards. Alongside his directing work Lemoine has developed his own sound under the artist name Woodkid. His first EP ‘Iron’ gained 25 million online views in just 6 months. Developing a sound which is dark orchestral pop, his debut album the Golden Age (2013) is ‘contemporary art venture’ adapted to the digital age. Directing, writing and producing the music, tracks include ‘I Love You’ which paints coming of age journey based on Woodkid’s own experiences. Woodkid’s visual stories focus on bright dark contrasts, percolated with a romantic quality . Lemoine has also an involvement in fashion as he directed a fashion short for Vogue Italia in collaboration with Diane Pernet, which was showcased at her ASVOF festival in Paris. Recently, Yoann Lemoine directed a critically acclaimed music video for Harry Styles before focusing on his second album as Woodkid, ‘‘S16’’ for which he directed several music videos, earning him his third Grammy nomination in 2021. He also directed the last Dom Perignon campaign with Lady Gaga, making a parallel between the beauty of creativity in music and champagne craft.