This film was made to mark the one year anniversary of the Patta store in Milan, Italy. Patta is an Amsterdam street fashion brand, with stores in Amsterdam, London and Milan.

Victor D. Ponten is a film director from Amsterdam. Through his work he can do two things: tell and sell. He can tell genuine stories in a very engaging way. He can sell products in a very elegant manner. And, surprisingly, he can even do both at the same time. Victor has a strong sense for well-crafted ideas, loves art direction, puts actors at work and creates compelling visuals. For all of these things he has won awards.