Instagram: @tom_furse @dogeatdog.co @hudmo @georgeriley @ninjatune
This high energy promo consists of a series of psychedelic, AI-generated animations with heavy references to the aesthetics of internet culture. Furse skillfully manipulates George’s identity and appearance using a custom-trained AI model trained on images of her face. Through this model Riley is reimagined as a muscle-bound gym bro, a suited incel, a 90s video game character, and many more. This narrative anchor places Riley into powerful characters that mock the male gaze and reverse stereotypical male/female roles. This promo is a ferocious reclaiming of sexuality by Riley. Throughout the video male cartoon heads explode as they cannot fathom being belittled or disposed of. It is a provocative, energetic and fearless set of visuals that elevate the lyrical theme of the track.
Tom Furse is an AI artist whose work pushes as the edge of technology and art, pulling from a wide range of disciplines to create pieces for the likes of HAAi and Jon Hopkins. First making his name as one of the creative driving forces behind critically and commercially acclaimed band The Horrors, Tom cemented his reputation as an explorer of sound and is now establishing himself as an equally adventurous visual artist.