The Coles take underwear makers Hanes back to 1901 for their ‘Invention of Comfort’, in a lavish reimagining of the brand’s origin story. Set against the stuffy backdrop of the 1900s, a group of high-society Victorians decide they’ve had enough of high collars and corsets. Liberatingly casting their uncomfortable clothing aside, we leave the group in little but their Hanes intimates.

The Coles, siblings Sophie and Walker, are a directing duo known for their sophisticated cinematic visuals, permeated with memorable casting and nuanced humour.