Set to the track of ‘No Way Out’ by Escapism, the spot from Leo Burnett Israel features a series of vignettes exploring Gen Z life. As teens hunt hungrily through a supermarket, experience first loves, and wreak havoc at a party, Samsung’s ecosystem products are integrated into each situation seamlessly, highlighting their racing heartbeats, showing them the way to their next rave, and letting them share intimate moments through music - or get lost in a world of their own. The common thread through it all is a palpable atmosphere of youthful energy, uninhibited and uncompromising.

Tal Zagreba is a director and writer based in Israel who creates short films, music videos and commercials. Zagreba brings a fresh and eccentric approach to filmmaking and enjoys pushing creative boundaries to their limits. He has worked with large scale clients such as Delta, Samsung, Fox Home and Oreo, to name a few. Zagreba began picking up awards early on in his career. His debut short film “Humour” gained him an official selection in the New York Film Festival and the Mill Valley Film Festival and went on to win the European Independent Film Festival. His second short film “Vows” gained an official selection for the Austin Film Festival and won Zagreba a “Young Directors Award” at the Cannes Lion Festival 2017. Most recently he was named a Forbes ‘30 Under 30’ Honouree.