A forward-thinking creative, Shan Phearon builds worlds and iconography with inventive technical flair. Rooted in cinema film-craft, whilst twisting traditional storytelling, elements of heightened reality, futurism and eccentricity are woven throughout his work as a nod to the inherent strangeness of modern life. Shan has made UK Music Video Award nominated pieces, and innovative work for Apple, Def Jam, Warner, as well as commercial output for Adidas, Pernod Ricard, Samsung, Red Bull and Converse.