We wanted to create an energetic spot, paying homage to the ethos of the Lower East Side and East Village in NYC in the mid to late 90s. We shot this on a Alexa Mini but printed it to 16mm film to give it that grimey look.

Scott Perry is a New York-based filmmaker who most recently served as the Creative Director at The FADER. His work crosses genres including documentary, music and fashion. Scott has worked with clients such as Nike, Apple Music, Vogue, Amazon and Beats by Dre.