Te Whanau O Waipareira's brand new, heavy-hitting Proud To Be Maori campaign reflects the optimistic, passionate and aspirational spirit that guides the West Auckland urban Maori support network. The film itself addresses the hardships Maori face and continue to endure today through a candid lens, then flips the narrative to show how asking for support is not a sign of weakness, but rather the essence of collective strength and solidarity. This is elegantly woven together with a rendition of the waiata 'You're Magic' sung by former Te Whanau O Waipareira member and current Maori Party MP, Rawiri Waititi.

Sam Stuchbury is the Director and Founder of creative agency Motion Sickness. Sam and the agency have made a name for themselves with a focus on disruptive work with simple insights and elegant execution. Since funding the agency 7 years ago he has helped grow the agency to a leading force in New Zealand with a team of 17.