We'd been going around in circles for six months trying to figure out how to make a piece of content that organically sold Sky Glass to younger demographics on YouTube. As a last resort I wrote this script on the train journey back from an inspo-hunting trip to Margate. I figured maybe if we were SO overt that this was an ad but made it ridiculously funny, the audience would forgive us - and I knew Amelia Dimoldemnberg was the perfect talent to pull off this kind of dry humour. I am forever grateful to the brave social team who took a leap of faith on such an absurd idea.

RVBBERDUCK is a London-based Director working alongside some of the world's biggest online and traditional talent to create original content that blends platform and genre. He co-founded After Party Studios with YouTuber Callux, a journey which has seen him develop a sixth sense for what young audiences want to watch. His work to date spans online, TVC, broadcast, and feature film. The common thread often being 'an absurd angle on the everyday'.