Hackney-born trainer brand notwoways were looking for a film to celebrate the re-release of a classic colourway in a new silhouette. It felt only right to pay homage to the original advert we'd made for the colourway several years earlier. We wanted to imagine the locations and actors from the previous ad lived in our lab, miniature characters in a miniature world. We built a scale model of the original house location and returned to film on location elements to create this reality-bending ad.

RVBBERDUCK is a London-based Director working alongside some of the world's biggest online and traditional talent to create original content that blends platform and genre. He co-founded After Party Studios with YouTuber Callux, a journey which has seen him develop a sixth sense for what young audiences want to watch. His work to date spans online, TVC, broadcast, and feature film. The common thread often being 'an absurd angle on the everyday'.