Mexican-born, LA-based director Rodrigo Valdes is a multidisciplinary director. His work ranges from hilarious storytelling to modern and visually powerful and cinematic spots. Rodrigo nurtured his passion for filmmaking at his father’s post-production company, where he honed his talents by experimenting with color correction, vfx, and green screens. After dropping out of film school, Rodrigo and a few friends pooled their tuition money to shoot short films. These short films would become music videos and commercials and lead to his co-founding of the maestros, which has evolved into one of the largest and most prestigious production companies in Latin America. Today Rodrigo is considered as being one of Mexico’s most esteemed directors today and gaining international recognition working in campaign across the globe for clients such as VW, Toyota, Honda, Coca-Cola, Gatorade, and the North Face, among others.