Pinkbike ran a great article that dug into the making of this special piece, including BTS photos and videos from the shoot: https://www.pinkbike.com/news/interview-specialized-stumpjumper-evo-the-perfect-lap-behind-the-scenes.html

Robjn (pronounced: Robin) is a comedic Canadian commercial director here to celebrate the unordinary. From all things peculiar, to outright baffling, he revels in the power of the unexpected and seeks to channel it within both the advertising landscape and the very life he leads. His filmmaking style embraces the surreal with a straight face, shaping ridiculousness with narrative purpose, to communicate and connect with viewers in ways they could not have foreseen. He is exceptionally skilled at reciting the alphabet backwards.