Raine Allen-Miller is a British director. Celebrated for her giddy, colourful style, she is currently one of the most sought-after commercial directors in the UK, and is known for directing instantly recognisable campaigns. Prior to joining Somesuch in 2017, Raine was a creative at Mother and studied at the Brit School. She broke through with a video for ‘Storm’ by Salute, a joyful celebration of immigration in the immediate wake of the Brexit vote. This timely video landed her a spot on It’s Nice That’s coveted ‘Ones to Watch’ list. She continued this political streak with ‘I’d Rather Get Paid’ for Secret deodorant, a star-studded musical number addressing the gender pay gap. Her debut short, ‘Jerk’, premiered at the BFI London Film Festival in 2018. In 2019, Raine was listed as one of Campaign’s Top Ten Directors of the Year. During lockdown, she wrote and directed ‘Wank Wiggle’ a musical PSA dedicated to female pleasure. It was nominated for Best Pop Video (Newcomer) at the UKMVAs. She recently directed a series of commercials for TurboTax, four stylish spots for Squarespace, and two gleeful Christmas campaigns for Tesco and TK Maxx. She has also directed commercials for Spotify, Pepsi, Nike Japan, ASOS and Virgin Media. This year, Raine has also established herself as a distinctive voice in British cinema, with the launch of her critically debut feature ‘Rye Lane’, a romantic comedy following two twenty-somethings, both reeling from bad break-ups, who connect over the course of a day in South London. The film premiered at the BFI London Film Festival to huge acclaim and caught the attention of Eva Yates, Head of Film at BBC Film. Yates and producer Damian Jones then approached Raine to direct ‘Rye Lane’, funded and distributed by Searchlight Pictures. Guardian film critic Mark Kermode wrote: “[Rye Lane] will leave you with a smile on your face, a spring in your step and (hopefully) a renewed confidence in next-wave British film-making.” Raine is currently based in London.