Flying High, Longlist - Branded

LOUIS VUITTON TOWARDS A DREAM IN THE USA

LA PAC & Superprime

An ode to the inner child, Louis Vuitton's campaign captures local school children exploring otherworldly landscapes in the USA The film follows a young boy and his friends as they set off an adventure across the vast expanses of the United States, using the iconic Louis Vuitton trunk as their imaginary vehicle. Through his distinctive use of wide angles, an immersive camera and only two lenses, the director enables the audience to share the carefree spirit and freedom of the children. The viewer becomes part of the action and embarks on this surreal journey with them. The result is an anthem that brings the Louis Vuitton values of innocence, travel, spectacle and serendipity to life.