pip (they/them) + lib (she/they) are a multi-talented directing duo who are more like siblings than best mates. They began working together as a journalistic team; creating their own magazine. Within a few years they were documenting youth culture with known publications such as i-D, The Face and Wonderland Magazine. It’s from these early roots that pip + lib bring an extensive understanding of youth culture into the advertising space. As an award-winning creative team they’ve collaborated with top agencies including Mother, Anomaly and 4Creative, and acted as Creative Directors for Def Jam and Atlantic Records. As directors pip + lib have delivered films for major brands including Nike, Lululemon, Birkenstock, Lego, Just Eat and Chelsea FC, and artists like Mahalia and Fred Again.