In the latest campaign, Built For Whoever You Are, created by David&Goliath, Kia launches the all-new 2023 Kia Soul in collaboration with DASK, a collection of NFTs as iconic as the Soul they're driving in. The creative supports a modern twist with a QR code embedded in the :30 hero spot. Powered by the Sweet NFT platform, when viewers scan the code with a smartphone, they can easily obtain one of 10,100 Kia-themed NFTs that will be seamlessly deposited and stored in their own Sweet blockchain wallet. “From the outset, my intention was to create empathy in the DASK NFT characters, fully bringing them to life. Showing them having fun together, showing skeletons having a Soul! Creating this playful story has been a thrilling journey with David&Goliath and our partners at KEVIN. I am thankful for the great team we had on this one."

Philippe André is an international award-winning director of music videos, commercials, and branded content. Connecting with audiences through an intimate and authentic lens, Philippe’s films effortlessly balance memorable performances, original art direction, and stunning special effects. After attending film school in Paris, Philippe began directing video commissions for the Museum of Modern Art and The Centre Pompidou. He has directed music videos for artists such as Placebo, All Saints, Morcheeba, Faithless, Dido, Youssou N’dour, Hooverphonic, and Ute Lemper; which have screened at the American Cinémathèque in Hollywood and taken home awards from Victoire de la Musique (Paris), the Cad’s, Brit’s and Mobo’s (UK). His commercial portfolio includes work for Marks and Spencer, Lycra, Apple, Adidas, BMW, Samsung, Playstation, and Toyota, among others. This work has garnered numerous accolades including Cannes Lions, London International Advertising Awards, New York Film Festival Awards, and D&AD Pencils.