Hello Sunshine from director Oscar Hudson depicts how a life of leisure can be enriched by a simple prompt from your smartwatch to encourage the wearer to live life to the fullest.

London born director Oscar Hudson first began making skateboarding videos for friends while studying Anthropology at university. In 2017 Oscar was awarded by the Saatchi & Saatchi New Directors Showcase for his work on “No Reason”, won Best Director at the UKMVA’s, took home Gold at the Young Director Awards at Cannes Lions and more recently the Grad Prix for his critically acclaimed ad Nike 'You Can't Stop Us'. Oscar has honed in on his uniquely technical style to produce award-winning music videos for the likes of Bonobo (“No Reason”) and Radiohead (“The Numbers”), as well as collaborating with brands like Apple, Nike, Ikea and John Lewis.