In Ninian Doff's latest spot for IKEA one Little Robot takes it upon itself to rid the Earth of pollution. Battling precarious waterways, trucks fifty times its size and a seemingly infinite oil spill it embarks on an a death defying journey to save the planet, one rogue carrier bag at a time. Please note you can also help by investing in reusable IKEA products.

Ninian Doff is an award-winning director whose body of work spans music videos, commercials and now, feature film. Having worked with some of the biggest names in the business, Ninian’s work is celebrated for his thrilling cinematic approach, effortlessly intertwining comedy with the surreal. His career took off in 2017 when he won Music Video Director of the Year at the MVAs for his infamous promo for Run the Jewels’ “Love Again” trumped only by his awesome follow up video “Genghis Kahn” for Miike Snow. Since then Ninian has gone on shoot a multiplicity of music videos including the The Chemical Brothers’ epic “We’ve Got to Try”. During this time his films caught the eye of the advertising world leading to a string of blockbuster commercials for brands such as O2, Cadbury’s, his iconic music video crossover for Mars Temptations featuring a symphony of singing cats, ITV’s Veg Power (which picked up Commercial of the Year at the Shots awards 2019) and his Dickensian Christmas epic “Nicholas the Sweep” for Sainsbury’s. The latest string to Ninian’s bow is his debut feature film “Get Duked”, the story of a troop of teenagers lost in the Scottish Highlands who’re stalked by a group of aristocratic psychopaths led by Eddie Izzard. After earning the SXSW Jury Prize, the launched on Amazon Prime to critical acclaim, sparking yet another collaboration with Run the Jewels in a music video spin off “Out of Sight” featuring 2Chainz.