From Nicole: Hyundai is an official partner of the FIFA Women’s World Cup, and has been since 1999. There were a few different concepts that we were exploring for this spot, but when the agency came up with this script, it was a YES from everyone on the team. I think we all just really connected with the meta-narrative of the strength of women told through this journey. This is about so much more than football - this is a story of women claiming their space in the world and fighting to stay in the game.

Nicole is a passionate, detail-oriented storyteller who blends visual style with a strong intuitive approach to performance. Her directing career kicked off with writing and directing theatre, unearthing her drive to create beautiful, emotional narratives. Inspired by a burgeoning interest in cinema, she went on to study film at Wits University in Johannesburg and completed her studies through a scholarship program at Tisch, NYU. She immersed herself in the world of advertising through years of creative research and a stint at TBWA/Hunt/Lascaris before directing commercials. She commenced her directing career in the duo PHI, gaining a plethora of knowledge from the partnership before embarking on a solo career. Since working independently, she has collaborated with an impressive list of national and international clients including Lexus, Samsung, The Economist, American Airlines and Citibank.