Lahouts Ski Shop is one of the first, and most influential ski shops in America. Brands from the early days of the ski world owe a great deal to the store, and Joe for their early success. With a desire to support the 100th year celebration, and also tell the life story of someone that influenced the entire industry they looked to the film as an opportunity to be part of the tribute. This film went on and was an official selection for over 20 film festivals, won 6 awards and got 7 press articles. Sales surged all around the world for Lahouts and the brands that supported this film.

Nick Martini fell in love with filmmaking while skiing professionally in remote corners of the globe. After a series of injuries, he quickly ended up behind the camera and found his true calling. Athletic and automotive brands came calling for Nick to direct commercials and branded documentaries. As Stept’s co-founder, Nick has become known for creating eye-catching visuals and pushing boundaries on what is possible in filmmaking. His work has captured some of the world’s greatest athletes and exotic locations as well as the magic of real-life characters and authentic environments. Nick has recently directed films for Apple, Ford, Toyota, Hyundai, Oakley, New Balance, Got Milk, Panerai and Columbia