Already one of the UK’s most established music video directors, Tettey’s latest video Martin’s Sofa for Headie One, has just launched and was made with his new Knucklehead family. The video reunites Headie One with Tettey to promote his highly anticipated new single, already a fan favourite after it leaked online last year. Social media buzz soon followed with ‘wheresmartinssofa’ trending on TikTok and the sofa touring the UK last week, creating a hype not seen with previous Headie releases. The track is a poignant dedication to Martin, his old friend who helped a young Headie through hard times in his formative years, delivered in signature flow and street-smart lyrics with M1OnTheBeat production. Watch the video for Martin’s Sofa here Bringing a wealth of experience of music video production in a variety of roles, Nathan James Tettey has directed videos for many of the leading UK artists in pop, grime, rap and hip-hop – among them some of Britain’s biggest musicians – including Headie One, Stormzy, Fredo, and Ghetts, and particularly the rapper Dave, for whom Tettey has directed seven videos – most recently co-directing the video for 2022’s biggest Summer hit Sprinter. Tettey retains a creative consultancy role at Warner Bros Records, where he had been working as a video commissioner for several years. Whilst he wears many hats as a Creative Director, Director and Creative Consultant, Tettey’s main passion is directing, and he has huge ambitions in this area. It’s this passion and tenacity, as well as an openness to collaborate, that draws the UK’s top artists to work with him. His most recent spot Keep Up for SKY Sports, starring an array of rap and sports talent, was a Campaign Pick of the Day.