Hedvig has designed an insurance experience based on how people want to be treated when it comes to insurance matters, which means no more phone queues or paperwork and a product that outrates the competition. In Hedvig's new mockumentary campaign, we encounter “the Hedvig addicts” who explain, in vivid descriptions, why they are hooked on using their insurance.

Norwegian directing duo Matias Rygh and Mathias Eriksen have been making films together since high school. Their razor sharp humor and very recognizable tonality have turned the two film buffs into an exciting directing duo.