The creatives at Mother had written a clever mockumentary script that would have footballer Raheem Sterling sell the Samsung Galaxy Z Fold4 to a group of strangers using a presentation he'd never seen before. To capture the awkward humour, we knew Raheem's delivery would need to feel authentic. Rather than directing him to perform 'comically', conversely, we refrained from giving him any context of the film and told him to follow the presentation as a guide to genuinely sell the Z Fold4 with the best of his abilities to the strangers. Little did he know that the PowerPoint slides were filled with 90s-esque WordArt graphics, budget animations, cringeworthy text and tacky SFX. The result? A befuddled Raheem trying to sell a phone, unimpressed strangers and us struggling to contain our cackling behind the camera.

Mak is a London-born film director drawn to authentic stories told within an idiosyncratic framework. He has a keen eye for capturing the nuances of the human experience, through entertaining and emotive films. He recently teamed-up with The Mill to direct a one-hour Formula One TV documentary 'Lap of Legends' for Williams Racing and Michelob ULTRA. The film features F1 drivers such as Jenson Button, Alex Albon, Logan Sargeant and will air on BBC America, AMC and Roku. Mak has directed several spots for Samsung featuring footballer Raheem Sterling, one of which was awarded a Vimeo Staff Pick. Mak’s latest short documentary ‘We’re Here’ also received a Vimeo Staff Pick, was featured by Kodak and garnered a 5-star rating from David Reviews. As well as making films for clients such as Vogue, David Beckham and eBay, his narrative films have been covered by magazines such as The Hollywood Reporter, The A.V Club, Screen Rant, while being screened at BAFTA and Oscar-qualifying festivals and winning Best Film at the CES International Las Vegas, which was presented by Titanic and Avatar producer Jon Landau.