2021 UKMVAs Best New Director nominee, Lucrecia, from Buenos Aires, studied photography in London where she also developed her love for moving image. Her bold and entertaining narratives with a hyper – real aesthetic, strong characters and iconic world creations have been the centre pieces of her filmmaking and photography. Her work has already been widely recognised in the commercial and music world with Kinsale Shark, Creative Circle, 1.4 and UKMVA Awards, as well as recognition at the Cannes YDAs and Ciclope.