Luxury Alphabet is a deeply personal exploration of identity and the array of emotions revealed throughout the process of suffering breast cancer. Anchored by the desire to give visibility to the feelings that emerge in the journey, each scene navigates through the timeline of the emotional process, flowing towards the awakening of a woman that is forced to let go of the person she was and start welcoming the possibilities of who she can become. “I dealt with my illness with a lot of humor, positive attitude and strength. But the moment I was released from frequent care and didn't have to go to the hospital on a weekly basis, a different truth hit me. What the fuck just happened to me? I woke up in the middle of the night with this question, and soon after I started writing about the real emotions that lay underneath the positive surface I needed to survive.”

Lorena is an award winning filmmaker that believes each project calls for a mix of intuition, experience, and playfulness. She blends lifestyle and humor utilizing a wide variety of styles and techniques that combine visual storytelling, animation, in camera effects and strong art direction. She focuses on distinct, unconventional, powerful images constructed predominately by combining these techniques to create strong visual narratives. She often looks for fun character development opportunities. Lorena enjoys collaboration with creatives to push moments and find interesting ways to develop the characters and story. Lorena has brought her unique style to a diverse set of clients such as Uber, Mattel, Coca-Cola, Heineken, Samsung, Toyota, Canal+, MTV, Nestle, Kraft, & ING to name a few. As a visual artist, she has created the video art “The No Name Horses”, commissioned by the Museum of Contemporary Art of Barcelona, MACBA. In 2018, her Pictionary spot won a Silver Lion in Cannes. She has also won awards at SXSW, One Show’s One Screen Film Festival, Ciclope, ADC*E, “El Sol”, Ibero-American Advertising Festival, Art Director’s Club of Spain, and CdeC Creative’s Club of Spain. Most recently, Lorena has completed films for Lay’s, PetSmart, and Gevalia utilizing her distinctive visual and narrative styles.