Equal Pay Day symbolizes how much longer women have to work, to be paid what men were paid in the previous year. In 2023 this day falls on March 20. Which means women have to work 22% more than men to earn the same salary. Although things are slowly getting better, men are still favored over women at the workplace. They are more easily hired, taken more seriously, obtain better positions or promotions and yes, are even paid more. The fact that women (42%) do much more part-time work than men (12%) makes the problem only bigger. In this year’s Equal Pay Day video, the handshake plays a major part as it symbolizes a lot of things in the professional world. A deal concluded, trust granted, a contract signed or simply respect. All things which are harder to reach for women. In the film we see how women are physically incapable of taking part in these handshakes. Indeed, they have no dicks. So, no handshakes for them!

https:/Lionel Goldstein is the alias of Belgian directing duo Koen Mortier and Joe Vanhoutteghem, co-founders of CZAR Brussels.
In 2001, Koen and Joe decided to have Lionel follow a path that was different from the directing careers each of them had established individually. With the absurd, near documentary style they adopted, Lionel almost immediately won international prizes. In 2002 and 2003, Lionel won a Golden Lion at the Cannes Advertising Festival for, respectively, the FRISK and XBOX campaigns for Wieden+Kennedy London and BBH London. In November 2003 Lionel was awarded the BTAA Best Director Award (British Television Advertising Awards), which is the highest achievement for a commercial director. In the same year he won Gold at Eurobest for his DE MORGEN film ‘Cocaine’. In 2005 he won gold at Cannes for his DEXIA ‘Braille’ film and in 2013 he won Bronze for his Canal Digital film ‘The Most Fertile Woman In The World’. His most recent film for Equal Pay Day ‘Eternal Pregnancy’ won Gold at Cannes in 2021 making it Lionel’s fourth Golden Lion. Lionel’s world is absurd, sad and funny but believable and extremely relevant at the same time. Based on the original concept, he usually rewrites the scripts. He adds aforementioned elements to emotional situations and characters, allowing the viewers to empathise with. Over the years Lionel’s reel has come to encompass a wide range of sharp and witty films that certainly bring some extra flavour to the international advertising landscape./czar.be/director/lionel-goldstein/