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The idea of this film is to show another aspect of the suburbs, which is usually depicted negatively: dormitory cities, concrete blocks, idleness and boredom, seeds of violence – it's scary. By going against this image, typically conveyed by traditional media, we wanted to break stereotypes. The suburbs also represent entrepreneurship, the joy of living, and positivity. It's a theme that is dear to us. Going beyond stereotypes to discover or rediscover others is in line with our values and is also related to a topic we are currently exploring in a documentary on the camera in cinema and how, depending on who holds it, it can lead people to change their perspective on the world. This is the power of cinema, and in our case, the strength of the collective that brings us together to create a vision of a better world here together. "Beyond clichés, headlines, beaten paths, the outskirts, Heetch the VTC that goes further."
KOURTRAJMEUF IS A CREATIVE COLLECTIVE OF WOMEN COMING FROM A VARIETY OF BACKGROUNDS. THEIR SKILLS ARE HIGHLY COMPLEMENTARY, COMBINING FILMMAKING AND PHOTOGRAPHY, DANCE AND EXPERIMENTAL MEDIA. AS NEW TALENTS IN THE ICONOCLAST ROSTER, WE'RE DELIGHTED TO COLLABORATE WITH THEM AND HELP THEM GROW. THEIR CREATIVITY AND TALENT HAVE ALREADY BEEN RECOGNIZED AT THE CLUB DES DA IN THE NEW TALENT CATEGORY FOR THEIR REEBOK AD. AS A YOUNG CREATIVE COLLECTIVE, KOURTRAJMEUF HAS ALREADY COLLABORATED WITH BIG NAMES SUCH AS NIKE, LACOSTE, GIVENCHY, BALMAIN, JORJA SMITH AND ORELSAN. THEIR ART HAS ALSO BEEN EXHIBITED AT THE PALAIS DE TOKYO AS PART OF THE JUSQU'ICI TOUT VA BIEN EXHIBITION. THEY HAVE MORE RECENTLY COLLABORATED WITH PHARRELL AND LOUIS VUITTON.