The campaign marks the first commercial project for Kimberly Stuckwisch and first aired on Dick Clark’s New Year’s Rockin’ Eve, the most-watched New Year’s Eve celebration nationwide. The :60 K-Pop inspired spot, “Whole Bag Kinda Night,” pays tribute to our golden era of stay-at-home snacking created by the pandemic showcasing SkinnyPop as one of hottest snacks on the market. A declaration of excess, the campaign features four diverse women proclaiming their “Whole Bag Kinda Night,” devouring entire bags of popcorn and feeling GREAT about it. Choreography, over-the-top style, comical lyrics and big personalities drive popcorn spectacles to hilarious effect. From Devon Hong, 360i Executive Creative Director: “I feel so fortunate to have the pleasure of working with Kim on SkinnyPop. She is a rare talent: someone with a crystal clear vision but also generous in her collaboration. Her impeccable taste in fashion and humour transformed the project into something unique and truly joyful. But what impressed me most was the WAY she worked. Her energy on set was infectious and it was clear that everyone on her team loved working with her. She’s pure magic.”

Kimberly exploded onto the directorial scene in 2020 with music videos for Margo Price (Best New Artist Grammy Nominee), and Jeremy Ivey which competed at SXSW and the 1.4 Awards. Her clip for Samm Henshaw's "The World Is Mine" received Gold for Best International Music Video at the Kinsale Shark Awards and competed at the MVPAs. Her video for Broken Bells' "Good Luck" won the New Generation Award at the Berlin Commercial Awards, and was in competition at Camerimage, Shots Awards for "Best Music Video," was shortlisted for a UK Music Video Award, and won two bronze Clios for "Best Music Video" and "Direction.” Last year, Kimberly directed Olivia Rodrigo's "Sour Prom," a 27-minute concert film that garnered over 11 million views in two weeks and was #1 trending for two consecutive days. “Sour Prom” was nominated for “Best Special Video Project” at the 2021 UKMVAs. Kimberly directed Jeremy Scott’s FW21 Moschino Fashion Film “Jungle Red” as well as Moschino's SS22 Musical "Lighting Strikes" starring Karen Elson. Kimberly is currently in competition at the MVPAs for "Best New Director" and was shortlisted at the 2021 Shots Awards for "New Director of the Year.”