‘From the very start myself and EA agreed we didn’t want this film to feel like a quarantine film, and I think we achieved something charismatic and charming. It was also super important for me to involve as many friends, family and colleagues in this project as possible. COVID has affected so many lives, especially in the arts and entertainment sector. So the more people that I could share this incredible project with, and in turn help out, the better.’ - Keane Pearce Shaw

Keane Pearce Shaw, a name full of surnames of all the best footballers. Raised on the mean streets of Clifton, Nottingham, now based in the big smoke of London. When producing/directing MTV live shows, he realised his passion for football content after having an opportunity to direct a film with Manchester United and Adidas in 2016. Since then, Keane has gone to direct global campaigns for Adidas, Nike, Puma and FIFA. He has worked with the worlds best athletes like Lionel Messi and Ronaldo, as well as current top artists and musicians. His style in directing has evolved and adapted to a character of its own: a raw, modern, British street style.