Julian Klincewicz directs the campaign to celebrate the exceptional AUDEMARS PIGUET x ALYX STUDIO collaboration under the creative direction of Matthew Williams x ILL STUDIO. To match the rhythm of time and the beauty of this collaboration, we wanted to focus on the watch itself in a dreamlike universe that creates a kind of journey through time and all the possible situations you can create with it.

In his late teens, the artist Julian Klincewicz bewitched the cultural sphere with his signature, technicolored aesthetic and warm heart, but also with his charming origin story. “I was the skate kid with the VHS camera, who started making films and got swept up into the fashion world,” he said. Now, when Klincewicz is introduced, his name is typically followed by a swirl of others – those of his clients and collaborators over the years, including Gosha Rubchinskiy, Kanye West, Virgil Abloh and Beyoncé. His impressive roster of co-creators is often accompanied by the laundry list nouns used to identify him: skateboarder, designer, photographer, filmmaker, musician, writer, or the all-encompassing “multi-disciplinary artist.” Now, the words the media used to amplify the marvel of his early success feel outdated. Klincewicz is no longer the remarkable “up-and-comer” who has been championed by others, but rather an independent and established artistic force – an aesthetic institution all his own.