On The Cusp, Longlist - Humour

Bizarro World

Jonathan Salmon, Abdi Ibrahim

This series started out as a fun, satiric, writing exercise with Jonathan Salmon, the film’s director and writer, and Khari Johnson, the film’s producer and writer. We highlighted and examined the root of bizarre behavior in Los Angeles that we both saw over the last few years. Shortly after our conversations, several of the events happened to Jonathan Salmon and Abdi Ibrahim, the film’s other director. We all thought the real world experiences need to be recorded in a scripted narrative to show the materialistic and absurd motives that all of us experienced. It’s the selfish, often superficial social goals that run our lives on a daily basis, always making sure our priorities come first. “We wanted to show people that the “weird” and “absurd” moments in their lives are worth paying attention to. We want to make them think twice about the simple things they brush off as comedic, and tap into that universal feeling of “man, I wish someone had recorded that.” And we want to explore the sometimes selfish tendencies we all have when something weird happens, and how we label what is bizarre or absurd.” -Abdi Ibrahim “This was a super scrappy operation, we didn’t have a big budget or fancy gear. We could only afford a small skeleton crew (4-5 of us total) and a camera from a friend, and we just went for it as a group. We didn’t overthink the lines or the direction, we just followed our gut and made something we were excited to share with the world, using what we had available to us. Our goal was to focus on these simple situations and tell a story that the audience finds fun to watch once it’s finished.” -Jonathan Salmon

Jonathan Salmon is a filmmaker based in Los Angeles but with a heart rooted in Seattle. With a keen eye for storytelling, Jonathan brings his distinct perspective to life through his films. Whether he’s working on a music video or a commercial, his goal is always the same: to inspire and move audiences with the human experiences he portrays. He never compromises on truth, transparency, and ethics, which are the building blocks of his impactful work. He’s directed music videos for superstars like Vince Staples, Tove Lo, and Zack Fox, created commercials for big names like Lacoste and Venus Williams as well as brands like Highsnobiety, ON Running, Lexus, and Apple Music. Abdi Ibrahim is a proud Somali-American director and photographer based in Los Angeles. He grew up in Seattle, Washington, the son of two East African refugees, and has since made a name for himself in the creative world. Abdi’s work has been featured in prestigious publications such as the New Yorker, Vanity Fair, and the Los Angeles Times, showcasing his unique perspective and ability to capture human experiences. He made his directorial debut for Apple Music and has since directed commercials and music videos for brands like NFL, NBA, Lexus, and The Fader. With his passion for creativity and drive for excellence, Abdi is a rising star in the industry, making a difference and leaving a lasting impact with every project.