On The Cusp, Longlist - Music Video

'ADONXS, OVERTHINKER'

Jiří Horenský

RE:SET PRODUCTION

'ADONIS COMPLEX' - a subtype of body dysmorphic disorder that primarily affects men, characterized by an obsessive desire to attain a perfectly muscular physique. A cultural and societal pressures on men to conform to a specific idealized body image, which can lead to significant psychological distress and contribute to the development of mental problems and self destructive behaviour.

Jiří Horenský - jh - is a film director and co-founder of ALTERNAUT collective, independent creative collective. As a true 90s kid he spent his childhood glued to the VCR player and dreamed his way to the filmmaking. After finishing film school he fell in love with 'short format' and is working in 'commercial' and 'music video' production ever since. He's drawn to stories, situations and concepts which are always on the edge of raw and attractive, pulp and artistic, truly human and a bit unhinged.