Over 8 million Canadians are unpaid family caregivers working around the clock, above and beyond their regular day jobs. To raise awareness for their unseen sacrifice, we created 24 Hours of Care, the first 24-hour long interactive film, giving Canadians an unfiltered look into the lives of 10 real caregivers. Viewers are brought into their homes to be first-hand witnesses of all caregivers do - happy moments, hard moments, and everything in between, to show how their caring never stops. We filmed the 10 real families across Canada and also supplied them with camera kits and direction on how to create self filmed journals. Both our footage and the footage from the self filmed journals were made into the 24 hour long documentary and a 60 second broadcast spot. We brought the film to TV, OOH, online video and social. Each touchpoint served to educate Canadians on the struggle and triumphs of everyday caregivers. But the central heart of the campaign lived at 24HoursOfCare.ca. Our interactive digital experience that truly brings the 24-hour video to life.

Jennifer is an award winning artist with a background in photojournalism. She recently moved into directing and brings this interest in real stories and human connection to her film work. She has an innate ability to put people at ease and tell even challenging stories in a gentle, genuine way. Her editorial clients include The New York Times, The Wall Street Journal and Rolling Stone Magazine. Her commercial clients include Wieden + Kennedy, McCann, Rethink and FCB. She completed her BFA at OCAD University and was a student in Toronto Metropolitan University’s Documentary Media MFA program. Jennifer, her partner and their young daughter divide their time between Venice, California and Toronto, Canada.