This was truly an homage to B movie / Ed Wood stuff and obviously the format was Rod Serling’s Twilight Zone. Taking it all very seriously and leaving all the fun for the audience (as opposed to the characters in the film) was mostly what I felt made it work.

Toronto native Jeff Low found his way to commercials rather by chance. While working at a computer shop, a friendly customer persuaded Jeff to quit that job and start working for him the next day as a production assistant – the rest was history. Over the years, he worked his way all the way up to executive producer before his curiosity led him to the director’s chair. Now an award-winning director, Jeff’s work blends a distinct combination of rich storytelling and infectious wit. He has earned accolades from Cannes Lions, The One Show, the London International Awards, Kinsale Sharks, Clios, D&AD, ANDY, AICP, and the shots Awards. In 2022, he was named Campaign’s top director for the second time and was the British Arrows’ most-awarded director ever, winning four each in Gold, Silver, and Bronze. His work includes multiple campaigns for Sipsmith Gin with be loved stop-motion spokesman Mr. Swan and the launch spot for the world’s first carbon-neutral brewery Brewdog. Most recently, he’s helmed iconic spots such as the cinematic “Why Walk When You Can Ride?” for Virgin Media, depicting a wonderfully shaggy highland cow cruising through the idyllic Scottish Highlands on a Triumph Bonneville; PETA’s (People for the Ethical Treatment of Animals) “The Octocurse” turned the typical PSA on its head; “Power Your Holidays” for Ocean Spray proved once and for all that Jeff knows how to frame funny, when a bland holiday meal turned into a crazed dance party with the iconic jiggle of canned cranberry; and Jeff’s latest ad for Pringles featured the synth stylings of one wonderfully different hamster. More than anything, Jeff’s work is informed by impeccable comedic timing, and he excels at bringing scripts to life through his singular offbeat humour. He approaches each project with tactical precision and is also known to collaborate as a writer with agency creative teams on occasion.