TIPATSHIMUSHTUNAN means "tell us" in Innu-Aimun. Through this song, that speaks about the cultural genocide experienced by the native people, amongst other things, I wanted to create a hybrid documentary and music video project, where the word, testimony, and a part of history, would be at the very heart of the artistic process. I also wanted to bring a story to light that is neither well known in Canada, nor around the world, in order to raise awareness. My intention was to do something beautiful and raw, almost improvised, to capture the beauty of this native community in an honest way. Innu means "human being" and this project is essentially based on this term.

Based in Montreal for over 10 years, JVJ is a passionate and rigorous director whose vision examines where the human connection meets predilection. JVJ likes bold cinematic works and attaches great importance to aesthetics in his creations in order to tell strong stories full of emotion. With WATER, one of his most recent films, he was awarded a prestigious Vimeo Staff Pick as well as several other awards around the world.