James F. Coton is a French director who has been directing commercials and music videos for 7 years now. He's modern & dynamic, he composes his films with innovative and talented casting. He is able to have a creative approach on all kind of projects, giving them a very distinctive touch and approach. A style that is intelligent and free. Very technical and precise. He plays with music and light to give strength and coherence to his films. James is into sharing, exchange and the challenge of bringing something new.