Hervé De Crécy's film disguised as a trailer for a Hollywood blockbuster, immerses us in this dystopian alternate world where there is a limitless amount of poor quality food available. Mixing real images and CGI, the film humorously features the Babybel masked superheroes, who save everyone from these evil culinary temptations, thus demonstrating that a better world is possible: one without preservatives and 100% real cheese.

Former graphic designer, Hervé de Crécy moved his visual skills to film direction. After releasing numbers of music videos (Röyksopp, Massive Attack, Goldfrapp…) and commercials (Coca Cola, Nike, VW…) he directed a short film ‘Logorama’ (Alaux, De Crécy, Houplin, H5) which was awarded at Cannes, won a Cesar and the Oscar of the best animated short film. Strong from this experience he directed a 24min short film for Ubisoft and the release of the video game Ghost Recon Alpha.