Scholfield started out directing street style music videos on the UK grime scene. He won Best Director at the 2019 UK MVA’s for Stormzy’s ‘Vossi Bop’, and has also made clips for Billie Eilish, Rosalia, Ed Sheeran.and Dua Lipa, with one of hers winning a D&AD Pencil and last count up to 3 billion views. In commercials, he has echoed the storytelling style of his promo work, shooting for clients like Budweiser, Coke, Google, Converse, Stella Artois and the Red Cross amongst many others.