We are delighted to introduce Spike to the world...is it a dog? Is it a fish?....or perhaps a bit of both? Spike is the new, slightly shy aquatic hero of the latest campaign for Current Account Switch Service that will be seen in fish tanks across all social platforms, TV and cinema. In collaboration with the wonderful folks at House337 and the directing expertise of the ever-so-talented Henry Littlechild, Armoury has brought Spike - our resident goldfish - showing little to no enthusiasm at the prospect of learning some traits more typically associated with canines, much to the frustration of his over-exuberant owner.

Henry Littlechild is an internationally renowned, award-winning Commercials Director. His style encapsulates intelligently crafted comedy performance, and storytelling which crosses live-action, vfx, animation, puppetry and CGI post-production techniques.