"Flowers Before You Die" is a spec commercial for the flower gifting service Interflora/Fleurop, in which the funeral speaker informs the mourning guests at a funeral in a professional but dry and humorous way, that 88% of men typically receive flowers for the first time at their own funeral. This information makes a grieving woman reconsider and she present her flowers to the cemetery gardener instead of the deceased. At this surprise he flies away with his bouquet.The spot ends with a call to action to send flowers - preferably with Fleurop - before it's too late. According to a real study conducted in 2021 by Interflora/Fleurop, our commercial it’s based on the true fact that 88% of men typically receive flowers the first time at their own funeral.

Hanna Frieda Lange is a directing student at Filmakademie Baden-Württemberg. She wrote and directed the Fleurop spot as her 3rd year project. She stumbled across the study by Interflora and thought it was ridiculous, so her approach was to turn a rather sad topic into something fun and approachable.