The creative team at Accenture Song initially briefed me on the script without dictating the visuals. The only cue I had was the copywriter reading it out using the same hilarious voice you hear in the final product. As soon as I heard it, I knew exactly what world we were playing in and what I wanted the film to feel like. After we got everyone on board with the treatment, the client was completely invested in mine and the agency's vision for the film. They were pretty much our cheerleader throughout, and the collaborative style of the production allowed for all the good ideas to filter through to the final spot. The shoot happened over 3 days in Johannesburg, South Africa.

Greg Rom is an award winning commercials and film director who has worked on memorable spots for brands such as Adidas, Molson Coors, Mercedes Benz, Uber, Volkswagen, Virgin Money, and National Geographic. His short films have travelled the world, entertained some audiences, grossed out others, and even won some awards. His short film 'Noodles' went viral for a minute during lockdown and has been viewed millions of times. He is a talented storyteller and performance director but also possesses the rare ability to work in many genres. From comedy to strong visual narratives, Greg brings unique insight to every project.