Shot on an iPhone 11 Pro and dealing with the sneaky dying wish [pun intended] of the titular sock, Ychou's film summons complimentary comparisons with Amelie and Wes Anderson, utilising the impressive capture quality of the device to accentuate the gloriously vibrant art direction. Achieving cinematic techniques such as contrazoom and racked focus, as well as showcasing the wide-angle capabilities of the lenses, this short pretty much masters Apple's clever technique of melding tech demos with genuine artistic endeavours.

French comedy screenwriter and director, Frank studied cinema between Paris and New York. Assistant director for several years, he worked alongside some of the greatest directors of his generation (Luc Besson, Israel Horovitz, Jérôme Commandeur, Alexandra Leclerc, Laurent Tuel, Frederic Forestier, Lionel Steketee, Christophe Campos, Francis Duquet, Pascal Bourdiaux, Camille Delamarre and Zach Galligan, to name but a few). In 2018, he decides to go for his first directing experience. It's an international success: Artem Silendi, a humoristic short film, is selected in a hundred of festivals and has won no less than 25 awards, including the Grand Prix at the Alpe d'Huez Festival, the Prix Unifrance des Diffuseurs at Cannes, the Special Jury Prize at the Meudon Humour Short Film Festival, the Best Direction Award at the Cortometrajes Festival in Valdealgorfa and the Excellence Prize at the Canada Short Films Festival. It is with Frenzy Paris that he confirms his direction skills can fit perfectly with brands: in 2020, he signs the short film "La Chaussette" for Apple x Le Jeune Cinéma.