Before the music video era, there was a rock billboard scene in L.A. Circa 1967, a few independent minds in the music industry posted giant, temporary monuments to rock icons that said it all. Larger than life, hand-painted homages that would chronicle rock forever, and it goes without saying The Rolling Stones had theirs. These incredible hand-painted billboards have almost all disappeared today, giving way to screens, but the locations haven't changed. And so, a seed of an idea was born; what if we could bring “The Stones” to life performing “Angry” using their archive from live gigs, old videos, album iconography, oh and throw in a famous actress singing the song as she drove down Sunset Boulevard! Easy eh!! A big shout out to Francois himself who designed all the 109 billboards along with the amazing team at Black Kite led by George Brunt and Jonny Freeman who helped showcase the dynamic performances of archive footage of Mick, Keith, Ronnie, and the late Charlie Watts.

Francois Rousselet is easily one of the most creative forces in music videos and commercials today. His approach to filmmaking is a highly graphic one that blends intellect with wild imagination. With an eye for detail, color and brash attitude, his stylish films cleverly play off an obsession with pop culture references. Always eye opening, each piece is a chance at reinvention and boldly uncovers new territory, making him an artist that is impossible to pigeonhole.