This was an adrenaline-fuelled job from start to finish and an incredible project to be a part of. It combines all the things I love; music, cinematic live action and bold, graphic storytelling. All elevated by killer art direction and impeccable styling. Lil Baby was a dream to work with. He nailed everything from the first take and we were able to get an elevated execution with Lil Baby having some fun with it. He brought his personality and smashed it.

FILFURY is a globally revered British artist, designer and director, based in Los Angeles. FURY’s iconic bold and graphic style has attracted work from some of the world’s biggest brands as well as internationally renowned musicians. His ability to create a bespoke, premium aesthetic with a contemporary edge, makes him a highly sought after voice in the global creative community. With a unique ability to mix mediums, FURY is able to switch effortlessly from creating digital art executions and motion design to directing cinematic live-action commercials and film. His creative highlights include commercials for Rolls-Royce, Estée Lauder, the NFL, Ford Mustang, Seat and Epic Games, artwork for Brit Award winner J Hus, music videos for MJ Cole, apparel for Nike Basketball, World Cup visuals with Adidas, campaign sculptural art for Philipp Plein and physical installation sculpture work with Size? in their flagship store in Amsterdam. FURY is recognised around the world for his unique graphic art, which is regularly featured in the likes of Sneaker Freaker, Hypebeast, Complex, High Snobiety, Quartz and Fubiz.