From the director: “Shooting this project traditionally and going to each location would be a strain on resources and expand the project’s timeline, plus it would mean gathering far more footage than we’d need. LED technology allowed us to travel the world in just one day. At dawn, we were shooting in the Grand Canyon, before basking in the interiors of an opulent theatre, grabbing lunch in Nepal before swinging into a fashion shoot and jumping into the barbers by 5pm. Not without a few stops along the way at a sci-fi cryo chamber and the Amazon rainforest, naturally. I’ve worked with LED before, so I know what shortcuts work and I partner with my own Unreal artist who helps with building the worlds before we shoot.”

Felix Brady’s style combines the best of technical wizardry and creative expression with an innovative approach that draws from traditional storytelling modes. As one of the leading creative directors in LED volumes, he has a unique ability to bring ambitious scripts to life in one space. His fearlessness of cutting edge technology and camera techniques have led to numerous collaborations with global brands such as Samsung, Nike, and Ubisoft. Felix has been recognised & won multiple times at The One Show, UKMVA, D&AD, LSFF, AICP, Kinsale Sharks, British Arrows and Creative Circle.