Based on a 10-year foundation of research and development, SCOTT has created the lightest and most efficient carbon plate road running shoe. We realized the global launch campaign "FASTER FOR LONGER" for the brand new SPEED CARBON RC road running shoe. We all have goals. And we run to reach them. How do you measure yours? Time? Or.. distance? You push for a PR by chasing the clock? Or.. you put in the miles… so you can put in the miles. Hit the track or escape on the open road. Never mind choosing. Run for speed. Run for distance. Faster for Longer.

The Swiss-based director Fabian Weber first entered the world of film-making in front of the lens, as a professional freeskier. It was only later, that he discovered his talent as a director of photography and decided to work from behind the camera. Since his transition to directing in 2014, his commercial work has seen him collaborate with globally renowned clients such as UBS, OAKLEY, VAN CLEEF & ARPELS, HEAD, P&G, IBM, ZURICH, GEBERIT, NIVEA and BOENICKE, to name a few. Whilst creating striking commercials, shorts, music videos and documentaries, he continues to explore still photography and industriously enhances his skills. Fabian is a director with a bold and unique eye for the aesthetic and a sense for crafting stories most of which are shot by himself. Fabian continues to add that human touch to a diverse range of brands with his own brand of cinematic realism – establishing that connection with the audience. Fabian’s sophisticated technique, scope range and the dexterity to establish cinematic worlds that you long to step into are what make his work so rich and remarkable.